These two white papers, developed in tandem, focused on topics near and dear to WWB— serving low-income women financial solutions and ease of digital access. At around 75 pages total, each page was rife with copy, data and imagery that needed creative direction, design, and layout.
The Gender Assessment Methodology was a survey made by WWB to be used by companies to assess if their company and/or marketing were missing key gender demographics. Design was kept within WWB's brand ecosystem.