Facebook + twitter
#Declarerecess +Response Gifs
Declare Recess was the over-arching campaign SpaghettiOs social content lived under for a number of years. Focusing on both kids, and adults that yearn for that childhood comfort, #declarerecess was the vessel to bring out child-like tendencies in all of us. In the spirit of social media, content in the form of GIFs was created in response to commenters, posts or other memes.
(the infamous Pearl Harbor tweet was not under my reign)
April Fools
SpaghettiOs To gOs™
For April Fools, I pondered, "...could one ever improve on SpaghettiOs®?" How about a single, mint-sized noodle in a packet of pasta! Did some people think it was disgusting and wasteful? Very much, 'Yes'. Did I actually want these to be produced? ...also yes. 😬
April Fools
Omoji
There was a time when some brands (*cough* Taco Bell *cough*) had enough pull, budget, ubiquity, and popularity to just... force the Unicode Consortium to create an emoji. SpaghettiOs wasn't one of those brands... until now! Introducing the Omoji... ready to use on literally any device! We bribed, wined and dined (with SpaghettiOs of course) the powers-that-be to put the Omoji onto every keyboard and platform imaginable. You would think with that sort of power we would do something like solve world hunger. But no— for SpaghettiOs, changing the world starts with one capital O at a time. #shiftO
Since its creation, the use of the Omoji has increased by over 30%! Wow! It just goes to show what is possible with an open mind and a 'get-r-done attitude'.
Animated GIFs
Recipes
As if SpaghettiOs couldn't get any more delicious, we concocted some delectable recipes to tickle even the most stoic of tastebuds. They mostly rely on putting SpaghettiOs on already tasty treats, but who could fault us?
