For 5 years, I managed, designed, and laid out over 50 white papers by Adobe. The topics of these papers focused on specific industries (health care, retail, financial services, hospitality, and media) and featured use-cases of Adobe products as solutions (Adobe Experience Manager (AEM), Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Social, Adobe Media Optimizer, and Adobe Primetime). Additional white papers included Digital Marketing and Consumer Content Surveys (various years).
The initial form of most white papers would be a digital PDF. After approval, white papers would be adapted for web and various screen sizes and platforms.
